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EXCLUSIVE: Matthew McConaughey Launches j.k. livin E-Commerce Store

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Gaz Shirley/Pacific Coast News

Matthew McConaughey has plenty on his plate between his acting career, modeling for Dolce & Gabbana and being a new dad, but he just launched a brand-new online store for his clothing line j.k. livin. The name takes its inspiration from McConaughey’s 1993 film Dazed and Confused, while his father is the man stenciled into the line’s logo. So what can you expect from the online arm of such a personal project? has apparel for men and women, including sweatshirts and T-shirts, as well as accessories, infant onesies and even frisbees and wristbands! In the next few weeks, expect to see more T-shirt designs and sweatbands with music downloads, gift cards, foundation donations and more to roll out in the future. Check out the brand’s inspirational message and organic items at