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EXCLUSIVE: Cynthia Rowley Curates the Latest Beauty-Packed Birchbox

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Courtesy Birchbox

Cynthia Rowley obviously has an eye for style, but what are her beauty passions? The answers are revealed in the latest Birchbox, which the designer packed with surprises like her favorite hair product, brow pencil and snack (yum!) and wrapped in a custom print. The box, $10 through the subscription-based service, is available to those who sign up at through June 30. Though Rowley wouldn’t tell PEOPLE what’s in her Birchbox, she did hint at some of her makeup faves. “I never go a day without Redken Water Wax,” she admits. “But otherwise I’m really low-maintenance. It’s really just mascara, red lipstick and liner in my bag.” The designer, who used to melt Crayola crayons to make her own cosmetics as a child, says that to her, makeup is an integral part of any runway show. “I’m inspired every season,” she tells PEOPLE. “It has the power to change the whole look of the collection.” In addition, Rowley is launching a limited edition Birchbox called ‘Tip to Toe Treats,’ available for $38 beginning July 11. The package includes nail strips she designed, plus “giant” trial sizes of bath salts, body scrub and more. “I may not spend a lot of time doting on beauty,” she says, “but I do think it’s important to have your staples.”