September 01, 2010 08:18 PM
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With former MTV VJ Alexa Chung’s sexy tomboy style and Madewell’s laid back feminine flair, we knew their design collaboration would be a match made in fashion heaven. And now, just days before Alexa’s collection hits stores next week, we have an exclusive behind-the-scenes peek at her ad campaign shot in Big Sur, California by stylist Venetia Scott. In this video, directed by John Urbano, Alexa frolics in a field showing off her new line, which runs the gamut from pretty dresses to striped overalls. And did we mention the affordable prices? The collection will retail from $48 to $358! “I’m very excited for my first collaboration and thrilled that it’s with Madewell,” Chung says in a statement. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!” Alexa’s collection will launch online at on September 9, followed by an in-store debut in New York City on September 10, as part of Fashion’s Night Out at Madewell’s SoHo store, where Alexa will be on hand to celebrate. The collection will then roll out nationwide in Madewell stores on September 11. Tell us: What do you think of Alexa Chung’s Madewell collection? Will you buy it?Andrea DeSimone

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