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EXCLUSIVE: Behind the Scenes at Josh Holloway's Sexy Cool Water Shoot

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Courtesy Davidoff Cool Water

Josh Holloway is venturing into modeling again, stepping in front of the camera for the second time for Davidoff Cool Water cologne for the scent’s newest campaign. The ads will feature the 40-year-old star looking tanned, buff, brooding and shirtless with the sea as a backdrop — just like his character Sawyer on Lost. “I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity and freshness. That’s what the ocean is to me. The power of Cool is back!” says Holloway in a statement. The Hawaii resident and extreme-sports fan continues, “I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity.” The campaign was shot by famed fashion photographer Mikael Jansson on the luscious beaches of Hawaii, with the ads breaking this week. Tell us: What do you think of Josh’s new Davidoff Cool Water shoot? – Emily Hsieh

Courtesy Davidoff Cool Water