It’s official: the halcyon days of celebrity clothing design are here.
Once upon a time, fashion lines designed by the rich and famous were limited to a one-off line of leggings or a single eponymous shoe. But these days, celebrities are involved in clothing line creations in a whole new way. Musicians and actresses aren’t just wearing designer brands, they’re helping create them from the first sketch to the final stitch, and the latest celeb to join those ranks is none other than petite fashion plate, Eva Longoria.
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The star’s line for The Limited has been brewing since the summer, but she’s just let WWD inside her design process for the styles, which will hit stores this fall. Previously, Longoria made her first foray into design with a homeware line for J.C. Penney, but this marks the first time she’ll try her hand at clothing. The collection will feature 250 pieces, including stretch denim, body con dresses, some office-ready pencil skirts and blazers, and plenty of graphic tees with wine-centric slogans.
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According to the Telenovela star, her love affair with fashion started early when she got a Singer sewing machine for Christmas as a child. Sewing curtains and pillows quickly turned into a high school obsession with creating her own clothes. She even had a sewing machine in her trailer on the set of Housewives, confessing to
, “I made a lot of my dresses but I never told anyone. And if you looked at it really hard, you’d be like, ‘Your seam’s falling apart.’ Sewing zippers is still a challenge for me.”
Since The Limited is doing the sewing these days, you can wear her designs without fear. And those designs will include stretch denim, bodycon dresses and graphic tees with sayings like “Life is too short to drink bad wine” and “Money doesn’t make you happy, wine does,” at prices 15 to 25 percent higher than the Limited’s non-Longoria designed offerings, WWD says.
Are you excited for Eva’s new clothing line? What types of looks do you hope she makes? Sound off below!