Designer Erin Fetherston is slowly but surely building an empire. First there was her cheap-chic line for Target. Next up: a bridal collection! “We get a lot of requests from brides. And the cool alternative bride that wants to get married in a pink dress instead of white so I figured we could just cater to that,” Fetherston told PEOPLE at the latest hot spot Villa, where she debuted her latest collaboration with Ellen Von Unwerth, A Dreamy Wander — a short film featuring Zooey Deschanel in the woods in a variety of nymph-like, ethereal creations from the Fall 2008 Collection. While Fetherston showed at NY Fashion Week, Rosario Dawson, for one, loved the film: “[It’s an] artistic way of viewing clothing and life. I think that’s a really awesome thing. That’s very Erin.” Would Dawson like to be Fetherston’s next muse? “Oh yeah, absolutely! Just her concept is so great. She has that cool avant-garde different kind of thing about herself like old school. Like you can see she runs in great cliques of great artists,” says Dawson, who sipped on a cosmo inside the hot spot, which Angie Harmon described as “boudoir hippie eclectic.” Other Fetherston fans: Rachel Zoe and Leelee Sobieski, who donned a dress straight off the racks from Satine, who hosted the event along with Katie Holmes’s stylist Jeanne Yang.