Kate Hogan
December 30, 2011 05:30 PM

Courtesy Lancome

She made magic in her campaign for Trésor Midnight Rose perfume, but Emma Watson‘s newest ad for Lancôme really turns up the heat. The photo, shot by Mario Testino, touts the brand’s new Rogue in Love lipstick and Vernis in Love nail polish, and will officially appear online beginning in February.

“The idea is to make this young generation — that has been a gloss fan — come back to using lipsticks,” Youcef Nabi, president of Lancôme International, tells WWD. “We worked with Emma on the shade range.”

The lipsticks, available in 24 colors for $25 each, come in a metallic case that can double as a mirror. “This new generation spends their time looking at themselves in the mirror,” Nabi says, adding that the company will launch a new app, Virtual Mirror, with the lipsticks, allowing customers to experiment with various colors online before buying. “You will be able to try all the shades by downloading your picture,” she says. “It’s really you transformed [before] your eyes.”

The nail polish complements the lip colors; it will be available at Nordstrom stores beginning in February for $15 per bottle. “Lipstick doesn’t come without a nail enamel,” Nabi says. “It’s the ultimate fashion accessory.”


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