Stay Connected


Advertise With Us

Learn More

Skip to content


Emma Watson Turns Designer For Charity!

Posted on

Courtesy People Tree

Two months ago, style icon Emma Watson nixed the idea of creating her own celebrity fashion line — unless it benefited a charity. And it looks like she’s found her worthy cause. The Harry Potter and the Half Blood Prince star has just announced that she’s lending her design talents to British fair-trade fashion label People Tree for a spring/summer collection of women’s and men’s apparel and accessories. But with so many worthwhile organizations out there, what prompted her to connect with the eco-friendly, socially-conscious brand? “I was excited by the idea of using fashion as a tool to help alleviate poverty and knew it was something I could help make a difference with,” she says. All sales from the line will be donated to the People Tree Foundation, which directly benefits fair-trade farmers and artisans in developing countries. The full collection, which includes everything from organic knitwear to t-shirts, dresses, shorts and jewelry, will hit shelves February 2010 at Tell us: Will you buy Emma Watson’s designs?