July 14, 2009 04:27 PM

PA Photos/Landov

Harry Potter and the Half-Blood Prince may be hitting theatres this Wednesday, but that doesn’t mean wizardry is the only thing on Emma Watson’s mind. After stepping in front of the lens as the newest face of Burberry, the 19-year-old has garnered nearly as much acceptance in the fashion world as she already has in cinema. And she’s chatting with WWD about her transformation from the film’s brainy teen star to international fashion icon. While acting still takes precedence, Emma says, there’s no denying that she enjoys the fashion world. But just as she confirmed to a couple weeks ago, that doesn’t mean that she’ll be following in the footsteps of stars like Lauren Conrad or Jessica Simpson and creating a signature line. “I’m not a designer,” she tells the paper. “If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it, but not just [to be able to say] ‘Look at me! I’ve got my own line!’” She says of the increasingly blurred line between celebrity and branding, “[It’s] gotten so ridiculous. The idea of making my own perfume makes me want to vomit.” Tell us: What do you think of Emma’s frank take on fame and fashion?

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