Duck hunting and fashion don’t necessarily go together like peanut butter and jelly, but the cast of the hit A&E show Duck Dynasty is hoping to change that. First, 16-year-old Sadie Robertson walked the catwalk at New York Fashion Week, and now her aunt and uncle Jep and Jessica Robertson are setting plans in motion for their own fashion line!
“Jep and I are currently talking to a design team, and are planning on having a fashion line out in 2014. We will have clothes and accessories,” Jessica tells PEOPLE. “It will be at all the showrooms for boutiques to pick up. We are so excited about this business venture. It’s been a dream of mine for a long time.”
For the time being, the couple is partnering up with fashion label Corello to raise money for St. Jude Children’s Research Hospital. As part of “No Shave November,” 10% of all profits from Corello’s new line will go to the cause. “Jep and I have met so many children that either are currently being treated or were treated at St. Jude,” Jessica says. “Our family is so thankful for the work they do and the opportunity to work with Corello on this fundraising campaign. We couldn’t have picked a better team of designers and their fashions work so well for us both. We all get so busy and sometimes we need a reminder to slow down and think of those in need.”
The brand’s new line features edgy jewelry and clothing (it’s motto is “Dress Like a Rock Star”). Jessica’s favorite pieces are the “funky coats,” while Jep is all about the leather cuffs — check them out below!
Partnering up with a clothing label was a natural fit for Jessica. “As a teen, I loved staying up to date on the new fashions. As I’ve gotten older, I’ve learned to create my own sense of style,” she says. “There are so many styles out there, but I don’t brand myself one certain style, because the truth is that I mix them together. I wake up each day and mesh several different brands into a perfect outfit. When girls ask me for advice on fashion, I usually tell them, ‘Wear what you feel great in! Be confident in who you are and what makes you feel good.'”
Even Jep (who ordinarily loves a good bandana and a pair of ripped jeans) feels more style-savvy thanks to the experience: “I wasn’t sure what to expect, but was committed to the cause,” he says. “I was a little surprised that I liked the fashion side of it as much as I did. I’ve always thought it would be cool to be a rock star, and with Corello you can find your inner rock star. And no, I will not shave off my beard once Movember is over.”
Adds Jessica: “Even if he did, I wouldn’t worry too much about it — he can grow another one in a month!”
Catch a video on the couple’s collaboration with Corello below, and shop the collection here. And tell us: Are you excited that Jep and Jessica are starting up their own clothing line?