DJ Khaled’s winning streak is far from over. The music mogul and king of Snapchat is capping off 2016 (in which he released an album, book, toured with Beyoncé and welcomed son Asahd, confirming his status as #TheBest) by partnering with Palmer’s Cocoa Butter.
The cult classic product, which is one of Khaled’s major keys for supple skin, and makes frequent appearances on his Snapchat, is getting a packaging revamp with Khaled’s beloved lexicon. The capsule collection is emblazoned with his famous phrases “Live Life Smooth,” “We The Best Glow” and “They Block” and also bears his symbolic gold key and signature. Speaking to Khaled at the launch, the hit-maker shared his beauty vanity staples, manicure mantra and so much more. Check out five highlights below:
1. He really loves cocoa butter. Don’t play yourself.
“I was blessed to be able to do a partnership with something that I really love. … I really use every day … and my fans know I love it. … Everybody that I’ve talked to says they’ve used it at one time, or throughout their childhood, so like for me to have my own collection, a key addition, it’s like unbelievable, and it just shows you that when you love something so much and you want something so much, it happens, but it takes hard work and dedication. And I work hard and at the end of the day, this partnership, like I said, it came organically.”
2. His “beard life” has room for improvement.
“I haven’t had a chance to find a certain cream or nothing like that. … You know, being in the beard life, I have friends of mine who tell me you can actually [buy] some type of thing that makes it glow, like how I got cocoa butter — I need advice to get the right one. Because I had a beard for a long time, so I would love to maybe find the right one and if I really love it, aye you never know, I might want to endorse it as well. But it’s gotta be something I love.”
3. Even when he doesn’t win, he’s not technically losing, either…
“I don’t believe in losing, you know what I’m saying? I always let the world know if you fall, you know, the key is to get up and move forward. … I don’t consider it a loss, I consider it the journey for the big win. … That’s why I love giving the keys because when I was coming up in the game they hid the keys and the thing is now for me to let you know, so you don’t have to fall, but if you do, you good, just get up and move forward. You know what I’m saying? That’s the message I’m trying to put out there.”
4. He’s a mani/pedi kinda guy.
This is a major key alert for men everywhere: there’s nothing wrong with getting your nails done, says Khaled. “I get my pedicures/manicures. I try my hardest to get them once a week. … And not just your lady going to love you for that, but you are going to love yourself because you feel good. You walk different, you feel different, you feel good. You sleep different. … It’s not just for women, it’s for everybody.”
5. He is officially accepting new friends, just not negative ones.
If you’ve ever seen a group photo hash tagged #NoNewFriends on social media (there are 1,339,816, and counting, on Instagram alone), chances are it’s because of DJ Khaled’s 2013 hit by the same name. But Khaled isn’t anti-friends, he clarifies, he’s anti-haters. “When we say no new friends, we’re saying no theys. [For Khaled, they is slang for the enemy] … Cause we love having friends and we love people that we want to be around. We just don’t want to be around nobody that’s just not with us.”