October 08, 2010 05:00 PM

Amanda Schwab/Startraks

Diane von Furstenberg has draped women in her sexy wrap dresses for years, and now the iconic designer is turning her attention from fashionable frocks to fragrance and cosmetics! Von Furstenberg, whose feminine, and ever-flattering cuts hold cross-generational appeal, is joining forces with ID Beauty to create a complete cosmetics and skincare line–starting with a scent due out this fall, reports WWD. “All I want is to make women feel like they can be the women they want to be,” von Furstenberg tells
. “That message is so strong that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a color.” The new venture will not be the style veteran’s first foray in beauty: She launched a scent, Tatiana, as well as a makeup line in the ’70s, before selling both businesses in 1983. “I have always been interested in the intimacy of the relationship between beauty products and women,” she explains. “When you have such an intimate relationship with women, there is no way that you can do it more than with the beauty business.” If von Furstenberg’s popularity among fashion fans is any indication, we’re confident that her beauty venture will also be a success! Tell us: Would you buy DVF’s new beauty products? –-Hana Choi

You May Like