If you’re familiar with David Beckham’s body (ahem) of work for H&M, you know that he’s not afraid to show a little skin in the service of showing off his line of bodywear. You may remember this, or this, or possibly this steamy video. And his commitment to the cause hasn’t wavered a bit, as you can see from the latest round.
In the steamy black and white ads, the soccer star shows off his abs, tattoos and upper-thigh region in an assortment of styles, from skintight boxer-briefs to fashion-y tees. He also expands his repertoire beyond swim and underwear, including a few pairs of sweats (as seen below, right) that are equally cozy and cheeky.
One thing that’s slightly different from previous campaigns? The soccer star doesn’t let his abs do all the talking. The photos share plenty of focus on his chiseled mug and tousled hair, leading us to think he could be a perfect lead model if his wife ever starts that men’s clothing line.
Thoughts on these latest ads?