Introduced to the thrilled throng outside Macy’s Union Square in downtown San Francisco as someone “who looks good in clothes too,” David Beckham unveiled two larger than life ads of himself as the drool-worthy body and face of Emporio Armani Underwear. PEOPLE had the chance to speak with the soccer star after his adoring fans got their autographs. So, does the stylish hunk actually wear his Emporio Armani undies? “I always wear the Armani underwear,” Beckham said. “I’ve worn it in every game since joining the Galaxy.” He loves the Emporio Armani underwear “because it is comfortable. It’s masculine but it has that feminine side.” As for the provocative ads, his mother took a while to adjust, but Beckham assured us that “Victoria loves it.” So do PEOPLE.com readers!