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Clinique Is Teaming Up With Swedish Pop Sensation Zara Larsson for the Coolest Campaign Ever (EXCLUSIVE)

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Your lips are about to get an extra dose of cool. Clinique is teaming up with Swedish singer Zara Larsson for their new color campaign, and they’re doing it in a totally new way. If you haven’t heard of Larsson yet, you’ve probably heard her single “Lush Life” (and prepare to fall in love with her song “Uncover,” which has a total Rihanna vibe). Oh, and she has a cool one million Instagram followers, thanks to her devoted fans and playful posts.

🍸🍹🍺🍷😴😴😴

A post shared by Zara Larsson (@zaralarsson) on

Because Larsson’s music spans multiple genres, the brand took inspiration from her to categorize its new Pop Lip Colour and Lacquer shades. Here’s how it works: Acoustic is bare nude, country is red, pop is pink and dance is vixen-y purple.

Clinique Pop Art ad campaign
Courtesy of Clinique

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Of the collaboration, Larsson told PeopleStyle: “I’ve always loved makeup and partnering with Clinique on these four videos we made for Lush Life with the different looks has been great fun.”

What’s more, they’ll be releasing an interactive music video, “Play With Pop” in February, which will allow users to instantly change the style of both the song and the color palette. According to Melissa Knapp, Senior Vice President, Global Creative at Clinique, “when a women wears red she might feel bolder, more empowered, a plum shade might make her feel fiercer, while a nude color may make her feel more feminine. Therefore, we wanted to tap into that emotion for each of the genres in Zara’s look, but also how she moved, the lighting, the colors and every other facet of the video.” Cool, right? You’ll have to wait until February 9 for the video, but here’s a sneak peek at the gorgeous lip shades.

Clinique Pop Art ad campaign
Courtesy of Clinique

Are you a Zara Larsson fan? Which genre do you love most, acoustic, country, pop or dance?

— Lindy Segal