June 08, 2011 07:30 PM

Tommaso Boddi/PR Photos

Mad Men‘s Christina Hendricks is used to emoting through her eyes, and now, the actress will likely be batting her lashes a bit more, as a new spokeswoman for Latisse. The sexy star is participating in the Latisse Wishes Challenge, a campaign aiming to raise $500,000 to support the Make-A-Wish Foundation and grant a wish through every chapter nationwide — all while enhancing her lash line. Hendricks recently spoke to about her new gig and why she felt like her lashes needed an extra boost. “Because of my profession I end up wearing a lot of makeup and false eyelashes. I’ve noticed a wear on my lashes and that they’ve become thin,” she said. “I’ve been using the product for one month and in the past three to five days I’ve noticed extra length. I’m excited to see my results in 12 weeks.” Maybe she’ll even have to trim her lashes like fellow Latisse spokesperson Claire Danes! –Kim Peiffer

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