Courtesy Keds; Inset: Splash News Online
Keds, the company known for its cute, easy footwear, has found the perfect celebrity collaborator to match its squeaky-clean image: Taylor Swift.
The shoe company announced Thursday that it’s teaming up with Swift to promote its sweet shoes and a new empowerment campaign for girls — and the singer couldn’t be more thrilled.
“I’m so excited to be partnering with Keds,” the star said in a release. “I’ve been a fan of Keds for years because they have two of my favorite elements of great style — they’re classic and effortless.” (Indeed: when she’s not hitting the carpet in heels, Swift is often spotted in feminine flats and colorful oxfords, so we can’t wait to see her sport her Keds soon.)
The partnership kicks off on Oct. 22, when Keds will release limited edition red Champions to commemorate the release of Swift’s new album, Red. The shoes will be available on Keds.com, TaylorSwift.com, nordstrom.com and journeys.com. Tell us: Do you think Swift is a good celebrity partner for Keds? Will you check out the shoes she inspired?