We thought we had to wait until September to see Charlie Hunnam shirtless again on the final season of Sons of Anarchy. Luckily, we were wrong. The actor strips down along supermodel Doutzen Kroes for a very sexy new campaign launching Calvin Klein’s latest women’s fragrance, Reveal.
Courtesy Calvin Klein
Shot by photographers Mert Alas and Marcus Piggot, the main campaign images features Hunnam’s famous toned back as he embraces Kroes. The whole “hot mysterious guy and empowered leading lady” seems to be a very popular theme in fragrance ads, but hey, whatever works. And of course, there will be a smoldering TV campaign to go along with it which aims to “depict a fantasy about the erotic possibility of a seduction game and what will be revealed,” according to the press release.
“Reveal Calvin Klein is a classic Calvin Klein fragrance that is globally appealing, because it speaks to women who want to feel sexy, confident and provocative,” adds Steve Mormoris, Chief Marketing Officer of Fragrances at Coty Inc. “Doutzen perfectly embodies that woman.”
So what does it smell like? Apparently, it’s unlike anything you’ve ever sniffed before, relying on a “sensorial raw salt signature captures traces of the erotic scent of skin.” (Please help us decode that in the comments!)
What do you think of the new campaign? Are you excited about the scent? Share your thoughts below.