The makeup mogul has just discovered her youngest customer: 3-year-old fashion icon North West, who was thrilled to let "Auntie Kylie" deck her lips in her darkest Lip Kit shade, Dead of Knight.
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She's in the squad, so she's likely already got an enormous stash of every shade under the sun, but the model added to her collection with Love Bite, a new, bold, purpley-brown shade.
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One of Kylie's latest supporters tried one of the makeup mogul's newest shades, Brown Sugar, then showed off then experience in true Kylie fashion -- on Snapchat.
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There's no greater tribute to the queen of hair color changes, Kylie Jenner, than a fresh dye job and a swipe of matte mauve lipstick. "I do love thse Kylie Jenner lip kits. Not an ad, just the truth," the actress wrote.
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The model gave Dolce K a super-shiny update by layering Kylie's Literally gloss directly on top.
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Would it be a true Coachella weekend without metallic lips? Probably not, which is why Kylie got Bella ready with Reign, one of her new metal shades.
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Joyce Bonelli, one of the Kardashians' go-to makeup artists, paired True Brown K with glowing skin and an effortless-looking topknot to give Aldridge an edgy-athleisure vibe
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The mom-to-be knows exactly what lipstick shade to pair with a bright red dress: Mary Jo K.
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With her own namesake shade, Khloé is a guaranteed supporter of her little sister's lipsticks.
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Makeup artist Patrick Ta paired Mary Jo K with a bare face and textured waves to give Munn a cool-girl vibe.