Move over Kylie, there’s a new lipstick maven in town. Yup, Caitlyn Jenner is following her lip kit-creating daughter (as well as her signature lipstick-having elder daughter, Kendall) into the business, starting with a a single M.A.C lipstick named Finally Free.
The deep nude shade, which M.A.C announced Friday, will be available on April 7th, and is Jenner’s first foray into cosmetics — an area that has been a huge goal for the star.
“And honestly, my ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company, she tells M.A.C in an interview on their site. “When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
M.A.C’s announcement comes after much speculation that Jenner was partnering with the brand back in June — but they denied it to E!, saying “M.A.C. Cosmetics is a brand that embraces ALL AGES, ALL RACES and ALL SEXES and is a longstanding supporter of the LGBT community. We are inspired by Caitlyn Jenner, her personal journey and we admire her courage and beauty. We have not signed Caitlyn as a spokesperson for M.A.C.”
So while we can’t say that we didn’t see it coming, we’re thrilled that it’s finally official.
As a huge advocate in the transgender community, it’s no surprise that Jenner had charity in mind when creating her first product. With 100 percent of proceeds of the shade (on sale April 7) going to the M.A.C AIDS Fund Transgender Initiative, and with hopes of high sales and “raising a lot of money,” Jenner chose an everyday shade that more women would purchase.
“I like a little color on my lips, not a lot during the day,” she tells M.A.C. “And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
As far as the name goes, Jenner shares that she “wanted a name that I use, and which represents the community. This is who I am: Finally Free.”
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But creating a lipstick with a family like hers must be challenging — after all, her daughter Kylie’s lip shades have sold out in seconds. But Jenner shares that her daughters’ success in the glamour world is “inspiring.”
“They always look good. They always do their makeup well,” she says. “They really understand how to dress, even if it’s everyday stuff. And to me that’s inspiring, because it’s a lot of work.”
And one of her biggest supporters when it comes to glam? You guessed it — Kim. “Kim has been great at giving me advice, just by saying, ‘Okay, if you’re going to do this, you’ve got to rock it,” she says in the interview. You cannot go out the door unless you’re put together. I’ll do whatever I can to help you, but you’ve got to take it seriously because, if you get that one bad photo, they’re going to use it forever. So don’t give them that ammunition.'”
What do you think of Jenner’s first beauty product? Tell us below.
— Jillian Ruffo