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Brad Goreski Likens His Style to That of … Bozo the Clown

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Donato Sardella/WireImage

“My whole philosophy is about playing dress-up,” Brad Goreski told PEOPLE recently. “I am preppy, geek-chic with a touch of Bozo the Clown with a touch of Showgirls. Sometimes, I look at myself and think I should put on a red nose, white face and maybe entertain some kids.”

Well, whatever he’s doing, it’s working. Goreski, who gained fame as a Rachel Zoe protégé and recently launched his own styling business — landing him a Bravo TV series, a book deal and a job with Kate Spade in the process — was recently named one of Hollywood’s 25 most influential stylists by The Hollywood Reporter.

“It feels good,” he said while speaking to PEOPLE in L.A. at a Kate Spade-sponsored party for his new tome, Born to Be Brad. “This year has already been so insane … I just feel really, really lucky.”

Goreski has also had a lot of luck with his most famous client, Jessica Alba. “We’ve reached a level of consistency with her looks, but at the same time I still feel like you never know what you’re going to get,” he said. “Sometimes we do sexy lady, ladies who lunch or rocker chic. We just play — she’s always up for it.” And a bonus? “The shortest fittings in the world! She knows what she wants.”

From the sounds of it, what Goreski’s fans want is more Brad. “They’ve been incredible,” he said. “[Guys] will show up in ‘Brad drag’ and all the girls in a pop of color. It’s awesome to have the support of so many people.”

–With reporting by Jennifer Garcia