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Brace Yourself: Anna Wintour Does the Ice Bucket Challenge (Plus, More Fashion Insiders Who Joined the Cause)

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By now your Facebook and Instagram feeds are flooded with videos of friends taking the ALS Ice Bucket Challenge. And you know that Hollywood has joined the cause in full force. But there was one person we never expected to pour freezing water on top of her perfectly tamed bob: Anna Wintour. The Vogue editor-in-chief proved us very wrong — if it’s true that the Devil Wears Prada, then hell has officially “frozen over,” because she not only participated, she did it in a big way!

Anna Wintour Ice Bucket Challenge
Courtesy Anna Wintour

Wintour accepted the charity-benefiting challenge from her daughter Bee Shaffer (who was originally nominated by actress Allison Williams, if you’re not up on your celeb ice bucket chain). Clad in her sophisticated signature floral day dress and oversize shades, the legendarily icy editor is the picture of composure — right up until she gets doused by a number of ice-water-filled buckets, with a little help from her young family members. Watch the clip below.

Shaffer took a somewhat anti-Anna approach to the challenge, wearing a white T-shirt, black bra and opting for some NSFW language to express her feelings about the ice bath. (When posting the zoomed-in version of her mom’s video, Shaffer does say her mom took a more “dignified” approach to the challenge.)

RELATED: Ice Bucket Challenge — The Best of the Best

Wintour joins the growing number of fashion and beauty industry stars who have jumped on the charity bandwagon and doused themselves for all their followers to see. From Diane von Furstenberg’s purple bathing suit moment (on a yacht!) to Gisele Bündchen‘s beautifully shot video, catch more fashion insiders joining in below.

My Uncle Milton and my dear friend Charlene's mom lost their fight to ALS ( In their honor and all of the families that are affected by ALS, I’m donating money and also accepting the ice bucket challenge. I am challenging Anna Wintour , @MarioTestino and @Shakira. ‪#‎IceBucketChallenge Meu tio Milton e a mãe da minha querida amiga Charlene perderam a luta contra a ELA (esclerose lateral amiotrófica Em homenagem a eles e a todas as famílias que passam por essa doença, estou doando dinheiro e também aceitando o desafio do “balde de gelo”. Desafio Anna Wintour, @MarioTestino e @Shakira a participarem. #desafiodogeloela

A post shared by Gisele Bündchen (@gisele) on

#icebucketchallenge accepted #ALS I challenge @angelcandices @juliadunstall #jonahhill

A post shared by Behati Prinsloo Levine (@behatiprinsloo) on

#alsicebucketchallenge @selenagomez @ninadobrev

A post shared by Cara Delevingne (@caradelevingne) on

#AlsIceBucketChallenge now I challenge @camerondiaz #lesliemann and @justbobbibrown

A post shared by Kate Upton (@kateupton) on

ALS Ice Bucket Challenge Part 2. #Bloopers #Lovemyfamily @codyplof @5dukes @jsimdoesneature

A post shared by Bobbi Brown (@justbobbibrown) on

Have you joined the cause yet? Are you surprised Anna did? Share your thoughts below.

–Brittany Talarico