Kate Hogan
June 22, 2012 04:30 PM

Courtesy Gucci

She’s at it again! Less than two years after being named a face of Chanel, Blake Lively is joining a new high-fashion family: Gucci. The Savages star was just announced as the first face of Gucci Première, the brand’s upcoming female fragrance.

“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” Gucci creative director Frida Giannini said in a statement. “Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

The actress stars in a short film for the fragrance — directed by Nicolas Winding Refn and debuting at the Venice Film Festival in September (check out the sneak peak picture above) — as well as a print campaign, shot by famed photographers Mert Alas and Marcus Piggott. She joins Evan Rachel Wood, Chris Evans and James Franco, all faces of various Gucci scents.

“It is a pleasure to collaborate with Frida,” Lively said in a statement. “I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.” Tell us: Are you excited to see Lively in another ad campaign?


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