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Beyonce's Sparkling Spokesmodel Turn

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Courtesy Giorgio Armani Parfums

Is Beyonce the queen of diamonds? Giorgio Armani certainly seems to think so. Dazzled by her stage performance last year, the designer personally requested the singer to be the face of his new fragrance Emporio Diamonds. “I absolutely love everything about it,” she tells PEOPLE of the scent. “There hasn’t been one day that I haven’t gotten compliments on the fragrance. I wear it when I perform, when I’m going out and when I meet my fans. Even my guys that help me backstage are like,’ I need to get that for my wife!’ It’s really intoxicating.” And definitely not the only diamonds this diva is in love with. “My favorite diamonds right now are my Lorraine Schwartz monkeys. She has this new line of monkeys–Hear no evil, See no evil, Speak no evil. It makes me try to think and see things positively.” What a gem! Emporio Diamonds is available at Macy’s stores in September.