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Bethenny Frankel's Newest Business Venture? Skinnygirl Skin Care

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She convinced us to throw out our granny panties in favor of lingerie and swap those high-calorie cocktails for her famous margaritas, and now, Bethenny Frankel is helping make beauty buys accessible for everyone with a budget-friendly body and skin care line. The reality star recently partnered with beauty firm Lotta Luv to create Skinnygirl Face & Body Solutions and Skinnygirl Mommy, and as usual, she’s not sugar-coating anything when it comes to talking up her new products. “[Promises like] ‘You’re going to look like Heidi Klum in two days’ or ‘[Look] like you had a face-lift’ have always bothered me,” she tells WWD. “Skin care can be confusing and I want to be straightforward.” The new products, available at Wal-Mart stores starting in November, will include an assortment of lip treatments, face solutions, body solutions and gift sets with an emphasis on problem-solving products like shimmer plumping lip gloss, detox face masks and a gradual tanning body shimmer. Frankel is also giving moms a hand with the Skinnygirl Mommy collection, which will feature items like a cooling foot spray for busy, overworked mothers. “I do buy brands that are not expensive, ones that don’t spend all the money on the packaging but on the ingredients inside,” she says while explaining her low-cost line. “A $150 eye cream is ridiculous and absurd.” Tell us: Will you buy items from Frankel’s body and skincare line? –Kim Peiffer