It seems that the new hallmark of a certified supermodel is no longer what we once thought it to be. While an array of international Vogue covers, a star role on every major catwalk of fashion week, a handful of high-profile campaigns, and your very own collaboration collection with some luxury fashion brand are nice and all, they’re no longer enough to demonstrate your true posing prowess. As all the new Insta It-Girls know, you haven’t truly made it until you land that sportswear brand endorsement, something Kendall Jenner, Gigi, and Bella Hadid have all easily attained. And over the weekend, Bella fulfilled her contractual obligations in style, stepping out in one Nike-branded athleisure look after the next.
Late Sunday night, the model shared a throwback photo of herself celebrating her return to NYC after a whirlwind trip through Paris on behalf of the sports apparel company. In the shot, Bella plugs some of the brand’s apparel in a white windbreaker and matching track pants and sports bra with a whole lot of thick gold chain layered around her neck and a pair of silver sunglasses with rose-tinted lenses. She also used the opportunity to highlight another one of her many lucrative endorsement deals, her topless billboard campaign for Calvin Klein.
On Friday, Bella jetted off to Paris to help launch the new Nike Cortez sneaker, a white shoe featuring a red swoosh and blue stripe along the soul, at the Nike Store Forum Des Halles. Of course, this comes right after the debut of her new ad in promotion of that particular sneaker style which shows the model skateboarding down a steep driveway in a red sports bra with wraparound ties, flared jeans, and the sneaker in question, paying homage to Farrah Fawcett for the 45th anniversary of the shoe.
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And naturally, the model found ways to seamlessly work the sportswear brand into her many monochromatic, all-white Parisian looks over the weekend as well.
First, upon jetting into the City of Lights, Bella kept things minimalistic in a crisp white jean jacket, white t-shirt, skinny white jeans, and a pair of white Nike high tops with a red swoosh. Once again, she found a way to simultaneously highlight three other brands she works closely with, wearing black Dior shades while carrying a black Givenchy handbag, with another bright red handbag slung across her shoulder from Off-White the brand she represented at the CFDAs last week. And on Saturday she did it all over again, attending the French Open in another heavily branded look, wearing the same Cortez sneakers with a Nike tennis skirt and bra top with some type of spandex shrug top over the top. At this point, we’re not even sure calling Bella’s outfits athleisure is accurate, the new look for summer 2017 seems to be straight up gym rat chic.
What do you think of Bella’s many athleisure looks? Which is your favorite? Sound off below!