If tracking every supermodel move has taught us anything, it’s that you’re not at the top of your game until you get that coveted athleisure deal. Gisele Bündchen snagged Under Armour. Gigi Hadid has Reebok. And Bella Hadid just joined the ranks with her new deal with Nike. (In case you thought she peaked at her Victoria’s Secret wings, she’s clearly just getting started.)
Hadid announced the news on Instagram with a photo standing in front of a ginormous N.Y.C. billboard. The ad doesn’t show any portion of her campaign yet, showing a close-up shot and a street style pic, but Hadid assures us there’s more to come.
“So excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY! More coming very soon,” the model captioned her post.
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The 20-year-old recently booked a coveted spot in the Victoria’s Secret Fashion Show (we have a sneak peek of her outfit, here) and isn’t letting first-time jitters get the best of her. “If you first come into something you’re always a rookie,” she said. “And I think that eventually I will, you know, make my way up the ladder.”
She’s showing the same level-headedness with her personal life too. Hadid recently split with her boyfriend The Weeknd after a year and a half together, but she’s staying focused on her career. She even swapped her usual go-to “Abel” necklace (the singer’s first name) with a “Bella” nameplate.
What do you think of Hadid’s big news? What do you think she’ll do next?