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Beauty Obsession: Smashbox O-Glow

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Everyone in StyleWatch’s beauty department (and fashion department, and art department) went crazy for new gel blush from Smashbox called O-Glow. It goes on clear and then (get this!) self-adjusts to match your skin tone as you rub it in to give you just the right natural-looking flush. And it works on every skin tone from super-pale to deep-dark. It also contains Goji Berry-C Complex, an antioxidant-rich concoction to encourage healthy-looking skin. Another added bonus: You only need a teeny bit for each application, so I’m predicting my tube will last me straight through spring. You can get yours for $26 at —Elizabeth Lamont

To see more of the hottest beauty items, pick up PEOPLE StyleWatch on newsstands now.

Photo: john muggenborg