PeopleStyle
November 29, 2017 10:45 AM

After months of swatching, testing and experimenting with over 500 drugstore beauty launches from 2017, for the third year in a row, the PEOPLE and TODAY Show team narrowed down the most amazing affordable finds for our 2017 Beauty Awards.

Lisa Shin Photography

Over the next three days, we will be unveiling the best of the best budget-friendly skin, body, makeup and hair products you can discover walking down your local drugstore beauty aisle. Tune into TODAY on NBC at 10 a.m. all week to see PEOPLE’s beauty and style director Andrea Lavinthal and TODAY contributor Jill Martin  join fourth-hour coanchors Kathie Lee Gifford and Hoda Kotb to announce (and demonstrate!) the winners on-air during the show’s fourth hour.

Grace Huang

But today, behold the 12 most stand-out makeup items of the year that our testers couldn’t stop raving about.

Best Foundation

Maybelline New York Dream Cushion Foundation, $12.98; walmart.com

Press the puff applicator into this cushion foundation, then tap onto skin for an absolutely flawless complexion.

Best Under-Eye Concealer

Neutrogena Hydro Boost Hydrating Concealer, $14.99; walgreens.com

You can use this moisturizing cover-up anywhere, but it’s particularly brilliant for masking dark circles.

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Best Double-Duty Concealer

L’Oréal Paris Infallible Pro-Glow Concealer, $8.99; target.com

In addition to hiding imperfections, this lightweight concealer can also be used to contour and highlight.

Best Brow Pencil

Revlon ColorStay Brow Pencil, $6.79; target.com

Our testers loved that this blendable pencil lasted all day without budging.

Best Mascara

Essence Cosmetics Lash Princess Sculpted Volume Mascara, $4.99; target.com

This mascara will make your lashes look so long and thick that your friends will accuse you of wearing falsies.

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Best Shadow Palette

Rimmel London Magnif’Eyes Eye Contouring Palette, $7.99; walgreens.com

With a dozen shades and a range of finishes, this palette has everything you need to create any eye effect.

Best Blush

Flower Beauty Flower Pots Powder Blush, $8.98; walmart.com

Apply a touch of this satiny powder to warm up your complexion, or keep building the color for a bolder flush.

Best Eyeliner

Milani Eye Tech Extreme Liquid Liner, $7.49; target.com

The fine felt-tip point on this liquid liner makes it easy to draw the cat eye of your dreams.

Best Matte Lipstick

L’Oréal Paris Colour Riche Matte Lipstick, $5.99; target.com

From the chic case to the selection of stunning hues, this creamy opaque lipstick is as glamorous as it gets.

Best Nail Polish

Sally Hansen Miracle Gel, $9.99; walgreens.com

The gold standard for DIY gel polish (it stays shiny and chip-free for up to two weeks) just added 18 more shades.

Best Liquid Lipstick

CoverGirl Melting Pout Gel Liquid Lipstick, $5.99; target.com

This highly pigmented lip color glides on smoothly and comes in 12 long-lasting vibrant hues.

Best Nail Treatment

Essie Treat Love & Color, $9.99; target.com

This perfectly sheer neutral polish nourishes and strengthens weak nails.

Which 2017 Beauty Award winner are you most excited to try? Tell us in the comments below!

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