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Ashley Greene: My DKNY Ads are an 'Extension of Me'

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Courtesy of DKNY

When Ashley Greene agreed to appear in the spring 2012 ads for DKNY and DKNY Jeans, she wasn’t prepared for the magnitude of the project.

“I was walking and I was like ‘Oh! I didn’t expect to see that!’ she tells PEOPLE of confronting her Times Square billboard for the first time. “It’s humungous.”

The images, shot by Inez Van Lamsweerde and Vinoodh Matadin, who have worked with everyone from Kate Moss to Lady Gaga, are what she calls “edgy and a little rockstar-ish.”

Crediting the photographers’ expertise (“They are like a well-oiled machine. It was very easy, breezy, organic and fun”) and a temporary clip-in fringe  (“It kind of totally transforms things”), Greene calls the ads “an extension of me.”

The look of the shoot is also true to the “grounded” star, who worships moisturizer and sunscreen. “Eyelash curler, mascara and a bit of eyeliner is my go-to. And then usually concealer and lip balm,” she says of her routine.

Even less maintenance heavy? Her thick and glossy mane. “People will probably hate me for saying this, but I got pretty lucky,” she says earnestly. “I can usually brush it and let it dry. It dries pretty nicely.”

Ashley Greene: New Face of DKNY
Courtesy of DKNY

Justine Harman