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Are You Loving Paul Walker's Abs -- Er, Ad Campaign?

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Courtesy Coty Prestige

Why hello, Friday man candy! Fast & Furious 6‘s Paul Walker, who currently is the face of Davidoff’s Cool Water, has shot a new — and ab-solutely amazing — ad campaign for the fragrance in Oahu, Hawaii.

But what’s even sexier than Walker’s six-pack (and yes, there actually is something) is the fact that he’s modeling for a good cause. Davidoff has partnered with National Geographic on a new initiative called Cool Water Love the Ocean 2, in which the two companies are now working together to try to identify, study and protect fragile marine ecosystems across the world.

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As part of the initiative, the two companies have teamed up to offer a sweet deal, too. For every Davidoff Cool Water fragrance that you buy this month (either the one for men or women), the proceeds will go toward protecting 10,000 square meters of ocean. And if you like the Davidoff Cool Water page on Facebook, that’s 5,000 more meters of protected sea. (The fragrance is $68.50 and available at Macy’s and Macy’

So, are you drooling over Walker’s sexy new ad campaign as much as we are? Will you buy the fragrance, or tell the men in your life to get on board?

–Storm Heitman