March 11, 2010 04:21 PM


When you think of Amy Winehouse, impeccable personal style might not be the first thought that pops into your mind. The singer, 26, is often seen in scruffy ballet shoes and jeans, along with her signature beehive — a look that has brought her regular mentions in the worst dressed lists. But there’s no doubting her street-smart reputation and cultural impact and one label has been ubiquitous in her wardrobe: British sportswear designer Fred Perry. Now, she has teamed with the firm, which is known for its Mod-style clean looks, to create a 17-piece clothing and accessories collection. Receiving the Winehouse touch are everything from the firm’s well-known the twin-tipped M12 polo shirt, the Harrington jacket, and the jumper dress. Capri pants get a “punk-inspired edge,” a statement from the firm Thursday said. “It’s Amy all over — sharp, clever, sexy, lots of attitude — but stays true to the Perry aesthetic and unrivalled heritage. and still remain instantly recognisable.” “I’m really excited,” Winehouse, who is working on her third album, said Thursday. “We’ve been working on it for a while and it’s great to see it finally come to fruition.” And the company’s managing director John Flynn added, “We have had a great relationship with her over the years as she has been a loyal fan and supporter. Amy’s sense of style and attitude to music and fashion pervades through this collaboration. We hope her fans and our fans will feel the same way.” — Simon Perry

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