Courtesy Donato Sardella for WWD
Flower will feature 181 products including items for the face, eyes, lips and nails with prices ranging from $4.98 to $13.98, and will be available at more than 1,500 Walmart stores and walmart.com starting in January, according to WWD.
Though it’s a product for the masses (Barrymore tells WWD she partnered with Walmart because she wanted her makeup “to be in people’s hands,”) the actress used the same formulas that expensive beauty brands use so that Flower would be on par with department store makeup lines.
She wanted the packaging to feel luxe, too: Each item is encased in white and rose gold plastic. “It’s so luxurious, but also approachable,” Scott Oshry, president of Flower’s manufacturing firm Maesa Group, explains.
And Barrymore made sure to be there during each step of the creative process to ensure Flowers turned out as she envisioned it. “I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” she says. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.” Tell us: What do you think of the packaging? Do you love it as much as Barrymore does? Check out the photo above, then sound off in the comments.