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Alicia Silverstone's New Role: EcoTools Designer

Posted on

Barbara Sullivan

She may have earned fame as a fashion-obsessed teen in Clueless, but these days Alicia Silverstone has become nearly as well known for her activism in environmental causes as for her acting. Now she’s combining her love of Hollywood style and the environment by designing a collection of makeup cases and brushes with EcoTools that fits with her vegan philosophy — and she’s giving a first look at her with some of her new designs. Slated to hit stores just in time for the holiday season, the environmentally-friendly bags are printed with her favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme, and all the products, including the makeup brushes, are completely non-toxic. As for why she wanted to lend her design talents to this project, Alicia explains, “With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!”