Stay Connected


Advertise With Us

Learn More

Skip to content


Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

Posted on


The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff