Crawford has been part of the Pepsi family since 1992 when she filmed her iconic Super Bowl commercial in those famous denim short-shorts (she also recreated it in 2016!). And similar to her iconic TV spot, “Cindy’s Pepsi Emoji can convey so much without uttering a word,” the brand shares.
Her new Diet Pepsi emoji will also star in a 15 second ad (see below!), and collection of PepsiMoji’s will appear on nearly half a billion specially designed bottles of Pepsi, Diet Pepsi and Pepsi MAX this summer. All the new characters will also be available to download for free on the Apple App and Google Play stores.
So how does the 50-year-old supermodel feel about the honor? She told PeopleStyle exclusively below. Plus, find out her most memorable runway moment and where she lands on the great supermodel debate!
She Inspired Her Own Emoji
“I’ve been thinking for the last couple years with my team about it, and I was like, ‘We have to do an emoleji,’ which is what we were calling it — the happy face with the lips and the little mole. And of course it’s one of those ideas where you’re like, ‘How do you actually do that? How do you have your own emoji?’ And now Pepsi is doing it for me so it’s fantastic.
She Still Wears Her Levis Cutoffs from the 1992 Pepsi Commercial
“The shorts just get better. They were my own jeans, Levis 501s, that I bought and we cut off. Other then that the oldest thing in my jacket is an Azzedine Alaïa jacket. When we used to do the shows he would sometimes pay us in clothes. I have some of those just because they are pieces of art.”
She Shares Her Modeling Wisdom with Her Kids, Presley and Kaia
“I tell them to show up on time, be prepared and not be on their phone the whole time –soak up as much as you can and learn as much as you can. They both know that I know what I’m talking about. Even though modeling has been so much fun and a great job, it’s still a job. They’re seeing that a little bit. Like Presley when he did the Moschino show, you have to go three hours early. And the guys aren’t getting hair and makeup. You’re sitting there waiting for the show to start. And you see that that’s work but he also met other young people. It’s almost finishing school for them to be out in the world and meet people. All the incredible experiences I had, like traveling and meeting people from all over, I have no problem with my kids getting that kind of experience. Who knows where they will end up. They’re still young. But I think it’s a great experience for them.”
She’s Storing a Bucket of Clothes for Kaia
“I have saved pieces that I think might come back around. She knows she has one of those tupperwear bins that I have things in there that I know that I will never wear again but that there might be a moment where she can pull it out and pull it off and it would be fun for her.I have a leather jacket that she forgets is actually mine. It now lives in her closet. But every time she wears it I’m like, ‘You know that’s mine right.’ The sad thing is when she borrows some of my stuff, most things now look better on her. I’m like, ‘Ugh, okay. You ruined it for me! I can never wear it again. It’s yours now.’ She is not quite my size yet. She can’t wait to get in my shoes. She can’t quite wear everything yet.”
She Remembers the Day the ‘Supermodel’ Was Born
“We did the George Michael, the ‘Freedom! ’90’ video. And shortly after that, the same group of models was doing a Versace show in Milan and they played that song. It was me, Christy [Turlington], Linda [Evangelista], and Naomi [Campbell], and we walked out together at the end of the show to that song kind of holding hands. It was one of those moments, I think it was ’91 where you were like, something is happening here. Like that to me felt like the day the supermodel was born in my mind. I felt like it we were more impactful as a group. It was like saying where 1 + 1 = 1,000 as opposed to just two. It was the right music. It was culturally relevant. It was with a cool designer. It was these different women that all have successful careers but when you put us together it was a magic moment.”
But She Still Thinks the Term Is Silly
“I thought it was the funniest term when I first heard. I was like, ‘What? We don’t change in phone booths and have capes. What is a supermodel? We’re models.'”
She Supports the Social Media Generation of Models
“I don’t understand why it would be debated. To me when your name breaks out of just the fashion world and other people are aware of you, that is what ‘supermodel’ has come to mean. I don’t differentiate between supermodel now and supermodel then. Modeling is modeling. It’s the same if you’re doing catalog or if you’re doing Vogue. The experience of being in front of the camera really isn’t that different. Certainly I think social media is a great tool for this generation to promote themselves and get their message out.”