With the Boston Marathon well underway, spirits are high not only in Beantown but across the nation. And while last year’s tragedy remains fresh in everyone’s minds, runners and supporters alike seem to want to focus instead on honoring the Marathon and celebrating the city –- maintaining the energetic pride for which Bostonians are so well known.
To help the whole country cheer for Boston, several athletic brands have even designed themed apparel that gives back to the city and the runners. Here are some of our favorite ways you can look #BostonStrong whether you’re sprinting down Boylston or supporting from the sidelines.
Forever Boston Strong BIC Band, $12:
These non-slip headbands (which were created by a runner, so you know they’re good!) come in navy blue, yellow or white chevron stripes. Every month, BIC bands chooses a different charity to support with their sales, and this month they decided to donate proceeds to Boston Marathon charity runners. The runners selected this year are running to raise funds for the Dana Farber Cancer Institute, Team in Training, the Challenged Athletes Foundation and the Beth Israel deaconess Medical Center in Boston.
New Balance’s Limited Edition Boston 890v4 sneaker, $119.99
Inspired by the company’s #LoveBoston running campaign, which started as an effort to pay respect to the city (New Balance’s hometown!) and the runners who love it, this sneaker was specifically designed to pay tribute to Boston. Fun design elements include an outline of the state of Massachusetts with a heart marking Boston, as well as the #LoveBoston hashtag on the heel and insoles –- a reminder to celebrate the city each time you head out for a run.
Janji’s Boston Tee, $36
Janji, a Boston-based company founded by college cross-country teammates, crowd-sourced the design for this tee and had their fan base choose the letterpress. They wanted the shirt to represent their deep Boston connection; not only is their office located on mile 23.4 of the course, but one of the co-founders will be running the Marathon this year (he finished 68th overall last year!). The best part about this tee? Every shirt sold gives eight meals to the Greater Boston Food Bank.
Adidas’s 2014 Official Boston Marathon Celebration Jacket, $110
It’d be impossible not to take notice when you cross the finish line (or do your regular three-mile loop) wearing this bright orange zip-up with its big Boston Marathon logo on the back and chest. Not to mention that as you race past the competition, they’ll catch a glimpse of the “Boston Runs as One” slogan on the back collar. But our favorite reason to invest in this jacket is that a percentage of the proceeds will be donated to One Fund Boston, the organization that was formed by Boston’s Governor Deval Patrick and Mayor Thomas M. Menino after the bombings last year to help those most affected by the tragedy.
Demeter’s First Response Boston fragrance, $20
Don’t worry, this fragrance doesn’t smell sterile or like sweat. The cologne spray combines “notes of spices and flowers, overlaid with scents of white smoke and rubber to honor Boston’s firefighters.” Three-quarters of the proceeds from this fragrance will be donated to the Boston First Responders Fund, which was set up to help the victims of last year’s bombing. Demeter wanted to create a scent that would remind us with each whiff of the firefighters and first responders’ bravery and courage. Smell good for a good cause? Not a bad deal!