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WATCH: Icee-Chugging Kid Battles Through Epic Brain Freeze at Minor League Baseball Game

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Say hello to the Icee chugging king.

At Sunday’s Memphis Redbirds minor league baseball game, one young baseball fan showed off some serious slushy-slurping skills during a challenge for fans on the field.

The kid, in a striped shirt and backwards cap, was the clear contest winner despite suffering from what we can only imagine was a really painful brain freeze.

As the judge counts down, he begins slurping with all of his might. And as time runs out you can actually hear the brain freeze hit when he lets out a “Ahhh!”

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He grabs his head in agony, but with the hint of a smile.

This kid — soon to be the next viral video star? —  obviously understands the “No pain, no game,” mentality.