The monarch backed an upgrade of the Buckingham Palace’s main web site, British Monarchy, which relaunched on Thursday with a greater emphasis on social media. It is separate from, but links to, the sites for Prince Charles his sons Princes William and Harry and Princess Kate.
She saw the new design in place on Tuesday, an insider says. “She’s always been conscious of improving the ways we communicate the work of the royal family,” a palace source tells PEOPLE. “She’s been an enthusiastic supporter of social media since the early days of it.” (We already know she’s a pro on Skype!)
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Renamed “The home of the Royal Family,” the site also has a new address: the simpler . It comes eight years after the initial site was launched and operates alongside – and shows off more prominently – the family’s social media accounts.
Royal staffers say that one of the main focuses was to make the site relevant for mobile use to viewers and readers across the world.
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It is “particularly important to upgrade its connection via mobile in communicating with the Commonwealth (the loosely-based voluntary body of 53 countries connected with Britain and in some cases having the Queen as head of state) where nearly 60 percent of the population is under the age of 30,” the palace says.
About 12 million people view the main site every year, the palace says.
A Buckingham Palace spokesperson said, “The public expect to be able to engage with the role and work of the Queen and the Royal Family in ways they are familiar with. The new royal.uk site is more flexible in terms of accessibility, visually engaging in its appeal, easier to navigate and search, and is more interactive.
“It is also much easier to update regularly with content from numerous sources including charities and members of the public who benefit from their work.”