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Royals

Move Over Prince George! Why Princess Charlotte Is the Ultimate Style Setter

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Chris Jackson/Getty

It’s not often that a 1-year-old can be credited with influencing fashion on a global scale, but Princess Charlotte is becoming quite the style icon.

Just like big brother Prince George’s adorable clothes have sold out in minutes, little sister Charlotte is having the same effect – fashion brands worn by the 17-month old on her first royal tour have experienced a surge in sales.

A pale blue-and-coral cotton handsmocked dress from Pepa & Co, worn to a children’s party in Canada last week, sold out in just 24 hours.

“It’s great that European royals, including the Duchess of Cambridge, love this style of clothing, as it’s increased the demand,” Pepa Gonzalez tells PEOPLE, adding, “It’s very exciting, you never know what they are going to wear.”

Princess Charlotte excitedly waves to the crowd of well-wishers as proud mom Princess Kate looks on.

Founded by Spanish-born Gonzalez three years ago, business has been booming since Princess Kate discovered her contemporary take on traditional kids clothing earlier this year. Mostly sold online (although she has a showroom in London) one of their best-selling items was a $39 striped whale jumper that Prince George wore in his official birthday pictures earlier this year.

Prince George and Princess Charlotte Have the Best Time in Canada!

Similarly, the designer behind Dona Carmen, whose shoes Charlotte wore in two colors during the recent tour, has been surprised by the sales frenzy and general excitement.

“I was in shock, I thought, ‘Wow, this is not possible!’ ” Maria Laguna Malo, co-owner of Dona Carmen, tells PEOPLE, adding, “Then I realized that they were definitely our shoes, I know the products so well because I design them – we are so happy.”

From left: Prince William, Prince George, Princess Kate and Princess Charlotte
Chris Jackson/Getty

Receiving orders from all over Europe and the U.S. since Charlotte wore the adorable blue leather Mary Jane-style shoes on arrival in Canada, the $34 have been selling out fast in all 11 colors. Big brother George also wore a pair of their red corduroy shorts twice during the tour.

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Spanish-made garments certainly seem to be a favorite of Kate’s, particularly for Charlotte. Since the newborn made her public debut on the steps of St Mary’s hospital wearing a bonnet by the heritage Spanish brand Irulea, she has often been seen in Spanish brands such as Amaia as well as M&H Tiendas, and both children own pieces from Neck & Neck as well Zara.

George (and his go-to knee socks!) flashes another winning smile and a wave.

With 25 stores in Spain, Dona Carmen is a family business, which has been well established in Spain since 1978 when Mola’s mother opened the first boutique in Santander. Now, running the label with her sister – Mola says she has royal nanny Maria Turrion Borrallo to thank for her current moment of fame after she stopped by at the Dona Carmen store in Vallodolid recently.