In an interview with the Daily Mail, he revealed that he’s always been best known as the Middletons’ younger sibling, even before becoming the brother-in-law of the future king.
“It’s always been, whether at school or now, that I am Pippa and Catherine’s little brother. It’s probably going to be the story of my life,” he said. “[But] I am James Middleton. I am very proud to be ‘the little brother of…’ but, equally, they are proud that I am who I am.”
At 29 years old, Middleton is paving his own way. He’s the CEO of Boomf, a personalized marshmallow business, after the cake company he started after dropping out of college folded.
He’s also got his own look, including a bushy beard that makes him stand out from the clean-cut men in those royal portraits.
“My mother looks at it and says, ‘When are you going to get rid of it?’ but then that’s because she wants me to be her little boy,” Middleton said.
He’s also dating Donna Air, an actress seven years his senior who has a 13-year-old daughter, Freya. The couple have been dating for almost four years, despite rumors that they broke up while James was traveling for his business.
“We are thinking about where we are going next,” Middleton said after confirming they were together. “I love Donna very much and Freya is very much part of Donna, and I love them both equally. It’s not ‘Donna’ and ‘Oh, she has a child.’ That’s not how I’ve ever seen it… Marriage is absolutely not something I’m scared of [but it] isn’t necessarily the be all and end all.”