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Donald Trump Says His Brand Is ‘Hotter’ Than Ever, But ‘I Don’t Care About the Brand, I Care About the Country’

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Donald Trump may find himself in the midst of some fierce controversy, but the presidential hopeful has said his brand isn’t suffering.

“I think the brand is hotter than it’s ever been,” the 70-year-old told Good Morning Americas George Stephanopoulos during a segment aired on Thursday after a sit-down with the Trump family at their new Washington, D.C. hotel. “But it doesn’t matter to me, I don’t care. It doesn’t matter. I don’t care about the brand, I care about the country.”

Stephanopoulos noted that several reports have suggested the Trump brand has taken a hit amid the often controversial campaign.

The host also pointed out that some shoppers have vowed to boycott the Ivanka Trump Collection after the 34-year-old continued to support her father when he came under fire for making lewd comments about groping and trying to have sex with women during a 2005 conversation, and asked the mother-of-three to respond.

“The beauty of America is people can do what they like. But I prefer to talk to the millions — tens of millions — of American women who are inspired by the brand and the message that I’ve created,” Ivanka said. “My advocacy of women, trying to empower them in all aspects of their life started long before this presidential campaign did.”

RELATED VIDEO: Shoppers Boycott Ivanka Trump’s Clothing Line With #GrabYourWallets

Ivanka’s critics used the hashtag #grabyourwallet (referring to Trump’s language in the infamous “hot mic” tape) to make their protest known. Along with refusing to buy Ivanka Trump-branded items, some shoppers have declined to shop at retailers carrying the line until Ivanka’s merchandise is pulled from shelves.

Ivanka, meanwhile, said she never aimed to politicize her long-standing advocacy of women.

“People who are seeking to politicize it because they may disagree with the politics of my father, there’s nothing I can do to change that,” she told Stephanopoulos.

Trump’s elder sons also weighed in on the rumors, with Eric Trump saying the family has the “hottest brand in the world right now.”

“This is a global brand,” eldest son Donald Jr. added. “I mean, when you look at the people he is touching on a daily basis — the presidency, fixing America is so much bigger than any of that.”