“You can’t judge a bull by his cover.”
That’s the moral of the favorite children’s story Ferdinand by Munro Leaf and Robert Lawson, which Blue Sky Studios and Twentieth Century Fox have adapted for the big screen, hitting theaters on Dec. 15. The all-star cast includes John Cena (as Ferdinand — typecasting much?!), Kate McKinnon, Gina Rodriguez, Anthony Anderson and more. You can watch the trailer here.
In honor of this animated tale about a giant bull who’s “a lover, not a fighter,” the studio has teamed up with Zevia and The Gentle Barn, adopting a bull calf and naming him “Ferdinand.”
Animal lovers and fans of the film will be invited to follow this sweet boy’s real-life adventures over social media, as well as visit him in person at The Gentle Barn in Santa Clarita, California. The animal refuge has welcomed the baby bull to its “family of animal ambassadors who teach children to have kindness and compassion for all living beings.” (Celebrity supporters of The Gentle Barn include Ellen DeGeneres, Jenna Dewan & Channing Tatum, Hilary Swank, Pamela Anderson, Steve-O and more.)
“The Story of Ferdinand is so important,” says Ellie Laks, founder of The Gentle Barn, “because it represents the universal idea that each one of us deserves a chance to be who we really are … My hope is that Ferdinand will not only raise awareness, but will bring about great change in the way people think. To point, this project has allowed us to save the life of a young bull who will grow into a symbol of hope for future generations to know.”