Seth Rogen regularly makes people laugh with box-office hits like Sausage Party, but he’s starting to be recognized more for a different role.
Rogen and his wife, actress Lauren Miller, will be honored with the WebMD Health Heroes People’s Choice Award at the upcoming Health Heroes Gala for their work raising awareness of and funds for Alzheimer’s research through the organization Hilarity for Charity.
In a sit-down with the gala’s host, Good Morning America‘s Robin Roberts, Rogen admits, “We don’t win much.”
“Maybe around half the people that come up to me — total in the world — as I go about my business, come up to me exclusively to say something about Alzheimer’s and not because they like my filthy movies,” Rogen, 34, shares. “Which is like something I’m creatively insulted by.”
Rogen and Miller were inspired to start Hilarity for Charity — which puts on performances to promote Alzheimer’s awareness and raises funds for in-home care grants for families affected by the neurodegenerative disease — after Miller’s own mother’s early-onset diagnosis at 55.
“Something truly awful and devastating has been happening and is happening to my mother, but at least that’s not in vain and we’ve gotten to do something that she’d be really proud of,” Miller tells Roberts.
RELATED VIDEO: Seth Rogen Raises Money for Alzheimer’s Research with Annual Variety Show
Earlier this year, Rogen announced that Hilarity for Charity has raised over $5 million for Alzheimer’s research, support and care. In February, the couple was also presented with the Unite2gether award for their work.
In 2014, the Neighbors 2 star testified in front of Congress to plead for more funding to go toward curing the disease.
“As a famous person, I had been a part of charity things here and there, and then as this started to happen in my life and my wife’s life, it became a situation where I didn’t have to memorize every number or statistics or anything like that,” Rogen tells Roberts in the new sit-down. “I could literally just speak about what I was seeing and experiencing first-hand.”
The 2016 Health Hero Awards Gala will recognize Rogen and Miller, as well as other individuals who are changing the healthcare landscape. The event, which will be held on Nov. 3 at 6:30 p.m. EST in New York City, will include a performance by A Great Big World.