The phrase has been tossed around a lot recently, but the founder of edgy online fashion retailer Nasty Gal, laid out what exactly it means in her 2014 manifesto and encouraged a whole new group of savvy, style-obsessed young women entrepreneurs. On top of her business savvy, Amoruso is also known for her cutting edge personal style, so it’s no wonder her modern Los Angeles home, featured in this month’s C Magazine, is not only fit for a major boss lady, but a style force, too.
Amoruso bought the home, which previously belonged to director Sofia Coppola, in 2014, “the year Nasty Gal raised $50 million and got investors for the first time,” she explains, adding, “I was like, ‘Oh, my god, I’m an adult: I can afford a home — that’s so cool.'” Since then, she turned her book into a successful podcast, created another book (coffee table this time), and started work on a Netflix series based on her life that will be produced by Charlize Theron and New Girl creator Kay Cannon.
The 3,3000-square-foot home’s glassy midcentury architecture is echoed by retro influences in the interiors. “It’s a little Austin Powers,” Amoruso admits. She’s speaking of her custom velvet-covered bed, but the observation could just as easily apply to the groovy powder room wallpaper, a furry armchair in the living room, or any of several mirrored walls.
She collaborated on the design with Commune cofounder Pamela Shamshiri, who, she tells C, gave her an invaluable education in high-end furniture. “It’s like the Garden of Eden; once you’ve been exposed to a taste level you’re forever cursed in the best, most beautiful way,” she explains.”So many people who have the means to hire an interior designer just want to move into a beautiful hotel, and that was the last thing that I wanted.”
Together the pair picked out rare vintage pieces, including a FontanaArte vanity with an eye-popping price tag. “I’m one of those people who can justify a purchase,” says Amoruso of the find. She also stresses the importance of finding your personal style when decorating a home, top to bottom. “A lot of people just want to borrow style—they don’t want to participate. And I really like participating.”