Stay Connected


Advertise With Us

Learn More

Skip to content


Gwyneth Paltrow's Goop Headquarters Are a Bright, White Dream: 'We Wanted Everyone to Feel at Home'

Posted on

If you thought Gwyneth Paltrow’s New York City apartment was amazing, wait until you see her office.

Paltrow’s showing off the newly made-over headquarters of her lifestyle brand, Goop, and it’s immediately obvious that it captures the actress’s signature style: simple and chic.

“I don’t have a very broad aesthetic,” the actress, 44, admits to Architectural Digest. “I like beautiful materials and nice textures.”

Although she moved her crew into their Santa Monica warehouse a year and a half ago from the original location in a barn at her home in Los Angeles, the new headquarters are just now getting a fresh look.

RELATED: See Inside Reese Witherspoon’s Classic-Chic Dallas Draper James Store!

FROM COINAGE: Try This Healthy, Cheap Late-Night Snack

“We wanted to preserve the spirit of our first office — raw, energetic, filled with natural light, very California,” she says of her design strategy. “The warehouse has a similar vibe. It’s tough and industrial, but you also feel the ocean close by.”

RELATED: Mila Kunis Surprises Her Parents with Home Makeover: ‘I Desperately Want to Give Them Something That I Think They Deserve’

The team at Restoration Hardware stepped in to transform the space, which was once used as a chicken coop (but one that’s just a tidge larger than Nicole Richie’s). Exposed rafters adorned with statement light fixtures, industrial-style work tables and a practical but pretty test kitchen all capture the Goop “ethos” to make work feel more relaxed.

“We spend a crazy amount of time here — lots of late nights,” Paltrow says. “Since we think of Goop as family, we wanted everyone to feel at home.”

For the full story, visit Architectural Digest.