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HGTV's Chip and Joanna Gaines: Why the Fixer Upper Stars Will Always Choose Family over Fame

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HGTV stars Chip and Joanna Gaines open up about their Fixer Upper empire and why they’ll always choose family over fame. Subscribe now for an exclusive interview at home with the duo, only in PEOPLE!

Chip and Joanna Gaines might be HGTV’s biggest stars, but the Fixer Upper couple says their home improvement empire will always come second to their family.

“We are thankful for our success,” Chip says in this week’s issue of PEOPLE. “But if it ever compromised our ability to be a healthy married couple or our kids started to get a little bit off track, we would quit this thing in a heartbeat.”

  • For much more from Chip and Joanna — including their family and life in Waco — pick up this week’s issue of PEOPLE, on newsstands Friday.

The former small town contractor and his decorator wife were once struggling to get by as small business owners, but after their reality show made them mega stars, the Gaineses are now at the helm of a home improvement empire.

They have everything from a booming retail mega store, Magnolia Market at the Silos, to a real estate company, quarterly magazine, and their new book The Magnolia Story comes out Oct. 18. (Click here to purchase)

RELATED: Here’s Your First Look at Chip and Joanna Gaines’ New Magazine, The Magnolia Journal

Larsen & Talbert
Larsen & Talbert

They’ve also launched a paint, rug, wallpaper and furniture line.

“All of this sort of fell into our laps,” says Chip. “We were just living our life out here in little bitty Waco. We had dreams and aspirations like most folks, but this has really been something else.”

Even with all their success, the couple’s four children, Drake, 11, Ella, 9, Duke, 8, and Emmie, 6 are their number one priority.

RELATED: HGTV’s Chip and Joanna Gaines Get Real About Fixer Upper Fame: ‘There Are Some Downsides to This’

“They’re so young and we want to give them the chance to have a normal childhood,” says Joanna, who admits they’re still getting used to the idea that they’re famous.

“When we wake up in the morning, I think we’re normal,” she says. “But then you go to Target and it’s definitely different. We’re both in awe.”

Watch People Cover Story: Fixer Upper’s Chip and Joanna Gainesavailable now on the new People/Entertainment Weekly Network (PEN). Go to PEOPLE.com/PEN, or download the PEN app on Apple TV, Roku Players, Amazon Fire TV, Xumo, Chromecast, iOS and Android devices.