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Hearth & Hand with Magnolia for Target
Chip and Joanna Gaines just announced their latest product line: Hearth & Hand with Magnolia hits Target stores on November 5th, and includes over 300 items ranging from tabletop accessories to giftables. Starting at 99 cents, with most pieces coming in under $30, it’s safe to say this one will be a major hit. Even better, they've promised the line will last several years and be updated with new items seasonally.
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The TV Shows
Taking it back to the beginning, Chip and Joanna's farmhouse-style phenomena started with their hit HGTV show. As one of the highest-rated series in the network’s history, it’s no surprise that the couple was able to launch a spinoff, Behind the Design, that details Joanna’s sought-after decorating tips.
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The Vacation Rentals
The Gaineses have transformed their hometown of Waco, Texas into a certified travel hotspot thanks, in part, to their two vacation rentals. The Magnolia House, opened in 2016, books up in minutes every time a block of reservations becomes avaiable. Their newest addition, Hillcrest Estate, is quickly following suit. Availability for 2017 is long gone.
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The HGTV hosts are currently remodeling the Elite Cafe — a “Waco icon,” according to Joanna — and transforming it into a breakfast restaurant dubbed Magnolia Table. With an opening slated for the end of 2017, this bourgeoning business is sure to be booming in no time.
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The Rugs and Pillows at Pier 1
Textile maker Loloi collaborated with Joanna on her line of rugs and pillows available at Pier 1. The HGTV star is deeply involved with the process, writing on the Magnolia blog, “These pieces are made with so much rich history and tradition…some of my friends and Loloi took a trip to the small villages of India where some of my collections are made, and I was stunned seeing how beautiful the tradition of rug making is!”
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The Wallpaper Collection
Joanna’s wallpaper has you covered (literally). Favorites include “Skinnylap” — a new take on her signature shiplap style — and “The Market,” which boasts blueprints of their Waco attraction. “I love the statement they make,” she's said of the collaboration with York Wallcoverings.
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The Kids Clothing Collab
Joanna took her design chops to the fashion world when creating this cute collection! She partnered with the girls’ clothing line, in part because her and Chip’s daughters Ella, 10, and Emmie, 7, had been wearing them for years.
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