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Chip and Joanna Gaines Are Right on Target
Chip and Joanna Gaines announced a new line for Target and the Fixer Upper fan base collectively lost their shiplap. Hearth & Hand with Magnolia doesn’t officially hit stores until November 5th, but luckily we have a glimpse at the 300+ items to hold us over until the launch date. Here are all of the photos and details of the collection that we know so far.
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Here for the Holidays
With the first release coming just before Thanksgiving, the Gaineses baked in a few adorable touches to make your holiday season bright. “I can already see my girls playing with the dollhouse in the collection, and all of my kids dropping their wish lists into the ‘Letters to Santa’ tin boxes,” Joanna told InStyle.
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Although functional pieces like these metal shelves are included, Chip and Joanna also designed decorative extras, like the wood nesting houses, to bring each look to life. “The intention behind this line with Target was to cover more than just home decor, which opens it up to every person, in every season,” she said.
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Joanna has been building the Magnolia suite of decor for years, which most recently includes wallpaper, paint and rugs. The collaboration with Target is the first time the HGTV stars will design specifically for a retailer, but shoppers can still expect her signature style on every piece, as this vingette of white dishware proves.
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Prices start at just 99 cents, with most items falling under $30, according to Target’s Bullseye View blog. The partnership isn’t a limited-time affair, either: The line is promised to last multiple years and refresh with each season.
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Hearth & Hand with Magnolia hits stores on November 5, meaning your holidays can be fully Gaines-ified. And if you think you might be embarrassingly excited to see the pieces in person, you’re not alone. “I’m going to fangirl, basically,” Chip told Today about how plans to react upon seeing the products on shelves.
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Dine in Style
A collection of plates with charming detailing capture the cottage-style appeal Joanna’s made famous. “Jo keeps calling the look ‘modern farmhouse,’ whatever that means,” Chip said in a post on their blog. “All I know is she’s so excited about this collection that she wants to register for our wedding all over again.”
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“We are still pinching ourselves!” a post from the couple’s Magnolia account reads. “This collection of goods for your home and life is both beautiful and affordable.” A combo of wood, matte black and silver creates a rustic vibe on this tablescape. And don’t forget to check out those house-shaped salt-and-pepper shakers!
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Although expanding their design empire has its benefits for the HGTV hosts, the real win for the Gaineses is the charitable component they built into the collection. “One of my favorite things about this collaboration is the opportunity to get to work with St. Jude’s Target House, which is where families of children with cancer can stay during their treatment,” Joanna said on Instagram, adding that she’s outfitting the building’s dining room to be revealed around the holidays.
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