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Notorious Irish Whiskey
Not only was the UFC star in high spirits following his loss to Floyd Mayweather at his debut boxing match, but McGregor also announced he's making a spirit. The 29-year-old took the stage at a post-fight press conference with a bottle of his Irish whiskey, which he says is coming soon. “I’m going to take over the Irish whiskey market—and this is delicious!” McGregor told reporters. “Keep an eye out for it.”
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Backstage Southern Whiskey
Before he hits the stage, the country singer takes a ceremonial group whiskey shot with his band to kick off the show. It’s a longstanding tradition for Rucker (also the frontman for Hootie & the Blowfish, who penned a song titled “Whiskey and You”) to bring good luck for each show—and now he continues the ritual with his line of liquor. According to a PEOPLE staffer who got to taste test the drink—which is only available in select South Carolina locations for now—Backstage Whiskey is "definitely worth a try," she says. "Even if nothing will top drinking it with Rucker himself."
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Born and Bred Vodka
The Magic Mike star says he dove into the liquor business after failing to find a "good American vodka." So he partnered up with Idaho's Grand Teton Distillery to launch the potato-based drink that has "a smooth taste to it, like a cool feeling in your mouth," he told Bon Appetit. "The after taste doesn’t burn."
Buy It! Born and Bred Vodka, $26.99; drizly.com
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ADAM LEVINE & SAMMY HAGAR
The Maroon 5 frontman and former Van Halen member now have more than rock music in common. The pair bonded over their love of tequila and launched Santo, the world's first mezquila (a combination of tequila and mezcal). By blending the two liquors, Hagar says they created "a higher spirit."
Buy It! Santo Mezquila, $41.99 - $62.99; drizly.com
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The Hilhaven Lodge Whiskey
The director's latest passion project is rich in candied fruit notes made from a blend of bourbon, Tennessee whiskey and rye whiskey. The name takes after Hilhaven Lodge, a real-life escape in Beverly Hills owned by Ratner.
Buy It! The Hilhaven Lodge Whiskey, $39.98 - $79.99; drizly.com
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GEORGE CLOONEY & RANDE GERBER
"Our idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime," the business partner-friends say of their tequila, which is available in blanco, reposado or añejo. "So we did." Orange margarita, anyone?
Buy It! Casamigos Tequila, $2.99 to $69.99; drizly.com
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Wild Turkey Bourbon
As creative director and campaign director for Wild Turkey Bourbon, McConaughey is not just the face of the Kentucky-based company, he's also tasked with writing, starring in and directing a series of TV and digital ad campaigns.
Buy It! Wild Turkey Bourbon, $10.99 - $39.99; drizly.com
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“This year, I’m resolving to drink more water, and better tequila," the country singer recently declared. Easy enough since Strait has brought the "previously nameless" tequila to the U.S. from Mexico. "Celebrating a successful show with a shot of tequila backstage has been a concert ritual for a long time now,” he said.
Buy It! Código 1530, $54.99 - $80.99; drizly.com
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The Real Housewives star's brand has expanded way beyond the original Skinnygirl Margarita. The company now sells more than 20 types of cocktails including wine, vodka and sangria — but they all promise the same: to skimp on calories, not taste.
Buy It! Skinnygirl Margarita, $8.99 to $20.61; drizly.com
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Working with Shelton was a natural fit for the vodka brand made in America's Heartland because "Blake was raised on hard work, dedication and an appreciation for celebrating life's simple pleasures with good people," reads the company's website.
Buy It! Smithworks Vodka, $12.99 - $26.99; drizly.com
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Dennis Rodman the Original Bad Ass Premium Vodka
If the retired NBA basketballer is going to have a liquor brand, he's sure to make it "bad ass." Rodman's venture promises premium vodka to "really get the party started."
Buy It! Dennis Rodman the Original Bad Ass Premium Vodka, from $8.79; drizly.com
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